美國愈半人喜歡用智能手機經 Wi-Fi 上網

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專業服務與諮詢公司德勤在其最新公佈的研究報告中指出,近三分之二的美國智能手機用家表示,他們最常使用 Wi-Fi 網絡上網,而不是宏蜂窩網絡。

在回答「想想你怎樣將手中的裝置接入互聯網?你最常使用的連接方式是甚麼?」問題時,93% 的美國平板電腦用家表示更願意接入 Wi-Fi 而非蜂窩網絡,71% 的「大型智能手機」或平板手機用家和 64% 的普通智能手機用家更喜歡 Wi-Fi 網絡。

德勤副主席兼美國電信部門負責人 CraigWigginton 在接受 FierceWireless 網站記者採訪時表示,這種比例並不太令人驚訝,尤其是對平板電腦而言——大多數人喜歡在辦公室和家中等固定環境中使用。他認為:「美國在 Wi-Fi 採用上曾略有落後。本次調查的結果已經與一些國家的不相上下。」此外,威金頓還表示,與德勤 2012 年調查結果(當時只有約三分之一的美國受訪者選擇 Wi-Fi 網絡)相比,今年的比例大幅提高。他將這一變化歸結為幾個因素的作用結果,包括對 Wi-Fi 認識的提高、可區分不同網絡功能的能力、作為蜂窩計畫一部分的資料限額及運營商發出的蜂窩使用警報等。

「外出活動」和「在別人家」使用 Wi-Fi 網絡的比例也在增加(約有 44% 的受訪者表示在別人家使用 Wi-Fi,較 2012 年的 37% 有所增加),特別是在比較「在家」和「工作中」時,結果更為明顯。Wi-Fi 指標僅僅是德勤第三次年度《全球流動消費者調查》報告中的眾多發現之一。本次調查由德勤公司全球科技、傳媒和電信事業部委託,並根據 20 個國家 / 地區的消費者在線調查結果編纂而成。本次調查由一家獨立研究機構於 2013 年 5 – 7 月間進行,受訪者總數達 37,600 名,其中美國本土受訪者為 2,000 名。

該報告最令人感興趣的發現包括,41% 的美國受訪消費者表示他們願意支付更高費用享受速度更快的流動資料傳輸速度(3-5 倍),55% 的受訪者則表示他們不會為速度更快的服務支付更多。在願意支付更多費用的消費者中,22% 的聲稱願意比目前多付出 10 美元,11% 的表示願意多支付 20 美元,8% 的表示願意多支付 30 美元。威金頓表示:「這的確表明了存在根據不同資料傳輸速度提供分級服務計畫的潛力。」

Nearly two-thirds of U.S. consumers say they most often connect their smartphones to Wi-Fi networks as opposed to a macro cellular network when using the Internet, according to a recent survey by professional services and advisory firm Deloitte.

The survey found that 93 percent of U.S. tablet owners prefer to connect to Wi-Fi over cellular, 71 percent of “large smartphone” or phablet owners do and 64 percent of regular smartphone owners prefer Wi-Fi.

Respondents answered the question “Thinking about how you connect your devices to the Internet, which type of connectivity do you use most often?”

Craig Wigginton, vice chairman and U.S. telecommunications sector leader at Deloitte, told FierceWireless the percentages were not overly surprising, especially for devices such as tablets, which most people use in fixed settings such as offices and homes.

“The U.S. has been a little of a laggard on Wi-Fi adoption,” he said. “These percentages are now more aligned with some other countries.” Wigginton also said that this represents a reversal from Deloitte’s 2012 survey, when only around one-third of U.S. consumers surveyed picked Wi-Fi as opposed to cellular. He attributed the change to several factors, including greater awareness of Wi-Fi, the ability to distinguish between different networks, data caps as part of cellular plans and cellular usage alerts sent out by carriers.

Usage of Wi-Fi while “out and about” and “at someone else’s home” is also increasing (with 44 percent of respondents indicating use at someone else’s home, compared to 37 percent in 2012), particularly in comparison to “at home” and “at work.”

The Wi-Fi metrics are just one set among many found in Deloitte’s report, its third annual “Global Mobile Consumer Survey.” The survey was commissioned by Deloitte’s global Technology, Media and Telecommunications practice and is based on an online survey of consumers across 20 countries. The survey was conducted by an independent research firm between May and July 2013 and yielded 37,600 responses globally. In the United States, the survey yielded 2,000 respondents.

Among the most interesting findings from the report is that 41 percent of U.S. consumers said they would be willing to pay more for substantially faster mobile data speeds (3x-5x). While 55 percent said they would not pay more for faster service, 22 percent said they would pay $10 more than they currently pay, 11 percent said they would pay $20 more and 8 percent said they would pay $30 more. “It does point to some potential tiered offerings,” with plans based on different speeds, Wigginton said.

U.S. carriers do not charge based on speed tiers the way wireline broadband providers do, but there is the potential for them to do so, Wigginton said. Sprint (NYSE:S) is rolling out its “Sprint Spark” service, which it claims will deliver 50-60 Mbps in real-world downlink speeds, and Sprint executives have indicated the possibility of charging based on speed in the future.

“You’ve got customers willing to pay more for these tiered speeds, I think that’s positive,” Wigginton said. “People love speed and they’re going to need more bandwidth and faster speeds going forward. Speed does breed the desire for more speed.”

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