調查: 智能手機平板在青少年的滲透情況

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文章分類 : News, Research, SMB

根據 Hart Research Associates 為非營利機構 Family Online Safety Institute 在 2013 年 10 月份做的一項調查,在 2012 年和 2013 年之間,美國年齡在 13 歲到 17 歲之間的青少年對智能手機和平板電腦的使用出現了一個大的跨越。

Both smartphone and tablet use saw a large leap among US teenagers ages 13 to 17 between 2012 and 2013, according to an October 2013 survey from the nonprofit Family Online Safety Institute conducted by Hart Research Associates.

該項調查發現,在這一年齡段,2013 年智能手機的滲透率由 2012 年的 43% 飛昇到了 64%。平板電腦的使用出現了戲劇性的增長,由 2012 年的 45% 爬升至 2013 年的 67%。調查還發現,智能手機的滲透率在 16 歲到 17 歲的男生之間為最高,達到 74%。

青少年忙於各種各樣的數字活動,然而最常做的是與各種各樣溝通有關的活動。87% 的被訪者表示他們經常發送或接受短信。其次是玩流動 / 在線遊戲(82%),緊隨其後的是電子郵件(81%),社交網絡(81%),在線即時通訊(71%)和使用 Instagram(42%)。有趣的是,有幾項活動在 2012 到 2013 年之間出現了大幅下滑,這包括電子郵件的使用、即時通訊和 Twitter 的使用。與此同時,在此期間 Instagram 的使用攀升了 12 個百分點。

擔心隱私是否導致了青少年降低了社交媒體的使用頻次呢?FOFSI 發現,3/4 的受訪者非常或多少有些但系他們的網絡活動會侵犯他們的個人隱私。

至少一些受訪者正在採取措施來限制存取他們的個人訊息。幾乎 70% 的被訪者在他們的數字裝置上自動鍵盤鎖—— PC、手機或平板電腦。2/3 的被訪者設定了他們的社交媒體賬戶,僅供好友可以查看他們的個人訊息。並且超過一半的人通過經常更換密碼來保護他們自己的隱私。

The poll found that smartphone penetration jumped to 64% in 2013, from 43% the previous year, among this age group. The climb in tablet use was just as dramatic, climbing to 67% in 2013 from 45% in 2012. The survey also found that smartphone penetration was highest among males ages 16 to 17, at 74%.

Teenagers were engaged in a wide variety of digital activities, although the most popular were related to various types of communications. Fully 87% of respondents said they had sent or received a text message. Next was mobile/online game playing (82%), followed by email (81%), social networking (81%), online instant messaging (71%) and using Instagram (42%). Interestingly, several activities saw significant drops between 2012 and 2013, including email use, instant messaging and Twitter use. Instagram use, meanwhile, climbed 12 percentage points between 2012 and 2013.

Are concerns over privacy leading teens to engage with social media less frequently? FOFSI found that more than three-quarters of those surveyed were very or somewhat concerned that their online activities could result in damage to their personal privacy.

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At least some of these teenagers are taking steps to limit access to their personal information. Almost seven in 10 of respondents used an autolock on their digital devices—be it a PC, mobile phone or tablet. Two-thirds had set up their social media accounts to limit the display of their personal information to their friends only. And more than half used a variety of passwords as part of efforts to protect themselves.

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