Facebook宣佈活躍廣告客戶已達100萬

時間 :16:26 取得文章短網址

文章分類 : Facebook, Research

Facebook 近日宣佈,該網站活躍廣告客戶已達到 100 萬。Facebook COO Sheryl Sandberg 曾在上月宣佈,有 1600 萬個小型企業都是 Facebook 「專頁」產品的活躍用家。

Facebook

Facebook 近日宣佈,該網站活躍廣告客戶已達到 100 萬。Facebook COO Sheryl Sandberg 曾在上月宣佈,有 1600 萬個小型企業都是 Facebook 「專頁」產品的活躍用家。

Facebook 小型企業主管 Dan Levy 表示,這些廣告客戶此前都是 Facebook 用家,之後才在 Facebook 上為自己的企業建立專頁,希望日後這類用家能成為 Facebook 的付費廣告用家。

利維說:「 Facebook 大部分廣告客戶都是小型企業。來自全球各地的小型企業給我們的反饋都是一致的,希望『廣告產品更簡潔』。」除此之外,Facebook 宣佈將其廣告產品數量減半,專注於提升廣告客戶的體驗。

Source : mashable

Facebook now has more than 1 million businesses actively advertising on the social network, the company announced Tuesday.

The “vast majority” of those advertisers are small businesses, according to Dan Levy, Facebook’s director of small business, who announced the milestone during an event at Facebook’s office in New York.

“The feedback we hear from businesses from all over the world is, ‘Just make it simpler,'” Levy said at one point during the event. Perhaps with that in mind, Facebook announced plans to slash the number of ad products in half in order to streamline and improve the experience for advertisers.

There’s clearly room for Facebook to grow. Facebook’s COO Sheryl Sandberg revealed in May that there were 16 million small businesses actively using Facebook pages. During the event, Levy noted that most business owners start out as Facebook users, and then progress to launching pages for their businesses on their social network, and then hopefully, to paying to advertise their businesses on the site.

你可能會對以下文章有興趣:

发表评论

电子邮件地址不会被公开。